Bridging teams. Focusing objectives. Driving results.
Fractional Executive Leadership
Digital Marketing
Product Owner
Workstream Optimization
WHO WE HELP
Your business has momentum.
Let’s multiply that.
The Growing SMB
You run a thriving small to medium business. You’ve been annually growing but you’ve hit a leadership gap with your marketing efforts.
You are ready for a fractional leader to keep the momentum high and the overhead low.
The Lean Sales Org
You have a successful sales team running lean and mean. You want to make sure your digital communication and sales tracking efforts are aligned and working for you.
You want to make sure you’re working smarter, not harder.
The Product Owner
You’ve got a digital product — SAAS, mobile app, or web property — and key updates are not getting across the finish line on time.
You need someone with in-depth understanding of creative and technical workstreams to discover and remove the blockers, and get things running smoothly.
How we engage
Services built for
businesses in motion.
Fractional Marketing Leader
Senior marketing leadership without the full-time overhead. The strategic partner you need, operating at the executive level — setting direction, managing vendors, and driving accountability and support across both your marketing and sales organization.
- Marketing strategy & planning
- Vendor management
- Team direction
- Executive alignment
- AI Marketing Implementation
Digital Marketing
Digital marketing strategy and execution. Providing insight and accountability at every stage of the funnel.
From channel selection and campaign architecture to analytics and optimization — aligned to real business outcomes, not vanity metrics.
Accelerate company growth through structured, measurable digital initiatives.
- Communication strategy
- Social and paid strategy
- Content & optimization
- Marketing analytics
Product Leader
Embedded product leadership that bridges business goals and technical reality. Drive roadmaps, unblock teams, and ensure your product investments generate measurable returns.
Structure roadmaps, remove blockers, and drive products from concept to delivery.
Bridge the gaps between business objectives and both technical and creative execution. Uniting teams by removing friction and blockers.
- Product roadmaps
- Workstream management
- Cross-functional alignment
- Launch strategy
The experience behind the work
Digital Marketing from Strategy through Execution
Yohagan Consulting exists because too many growing companies are stuck between two extremes: agencies that don’t understand the business due to changing teams or shifting structures, and the need to build a multi-level, multidisciplinary internal marketing organization that stretches both budget and team capacity to execute strategy. There’s a better way.
Hi there. I’m Bill Yé.
My broad and varied experience bought me the insights and ‘know-how’ to lead programs cutting across the broad modern marketing functions and tools landscape your organization deploys every day.
My unique insights unlocked the chance to work with some of the world’s most significant brands; including adidas, Bayer, Coca-Cola, ConAgra, Galderma, GSK, Intel, Nike, Sherwin-Williams, Sprite, and Walgreens.
Through these opportunities, I was fortunate enough to enjoy a number of successes, a few of which are:
Experience-centric innovation
Deployed the first iPad application into a Fortune 100 pharmaceutical company and helped promote, launch, and train users.
Better results through a better customer experience
Led a CX team improving loyalty programs for one of the world’s largest pharmacy chains.
Streamlined technical debt to serve business goals and customer expectations
Unified the underlying technology, content deployment, and support procedures of more than 30 disparate web properties for a global products organization — improving the client team’s internal reputation by bringing support request expectations from weeks and months down to hours and days.
What’s my superpower? And what does it mean to you?
I am a strategic marketing leader with the experience to quickly grasp your leadership’s macro view, and then translate and move into the micro execution view – whether a business plan, a marketing ops process improvement, or a campaign-level program. The difference I bring is aptitude (knack, talent, appetite) and road-tested methods to unite and align teams across discipline, and across organizations. For you, this translates into aligned teams reaching your goals and prioritizing work to get the biggest impact.
I have helped clients structure programs and led implementations from inside an agency, navigating the demands of workload, deadlines, and the pursuit of new business. I’ve equally enjoyed success from in-house organizations who need to have KPIs to improve – and value to capture and communicate across your wider internal customer base.
I lead with a pragmatic perspective because I have delivered work in roles from developer and technical director to program director and product owner. I have experience deploying – and cleaning up – diverse platforms in the modern digital ecosystem. These include CRMs, data analytics and data pre-processing, content and search optimization, SEM, creative execution, accessibility standards, and the evolving integration of AI across these tools.
I would love the opportunity to use my experience to make sure your key projects cross the finish line, represent the intended vision, and meet or exceed the expected business results.
Bill views strategic marketing initiatives with an eye towards meaningful impact – improving financial results, revenue operations and sales and marketing processes.
He’s also a load of fun to work with. From his laptop to a piano or an accordion, he can use most any keyboard improve results, motivate a room or cause a rumpus.